More Heads Are Better Than One: Five Things Creative Teams Do to Collaborate

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Making decisions as a group is hard enough, much less coming up with original ideas. Today’s technology and media landscape presents opportunities that are too complex for one person or one marketing discipline to tackle alone. We need each other’s perspective and expertise. So how do we get everyone being creative together? Weber Shandwick Southwest brings together a multidisciplinary team …

She Believed She Could Serve, So She Did.

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As we head into the fast-approaching Fourth of July weekend, dreaming of poolside get-togethers, fireworks and hot dogs, we wanted to take a moment to express our sincere gratitude for all of those who serve in the armed forces to make this holiday possible. Here at Weber Shandwick Southwest, a heartfelt and very close to home thank-you goes out to …

A Legend on Sunday Mornings

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I have a love for news. It’s not that I’m necessarily a news junkie, but rather – I like the adrenaline-rushing, news gathering and reporting aspect of whatever the story of the day may be. The blaring scanners in the newsroom and the jumping in the news van to go chase down a story have always been exciting to me, …

Engaging Content, the Right Paid Amplification

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By: Chelsie Baugh and Catherine Taylor Social networks are where content and community come together. To build vibrant digital communities, brands need to create engaging content that meets and speaks to their audiences online. Weber Shandwick Southwest works with many types of companies on their social media–B2B and B2C–and one thing remains very clear: more and more areas of the …

OTC 2015: Where the Energy is Contagious

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In May, members of the Weber Shandwick Southwest (WSSW) oil and gas team headed to Houston to attend the annual Offshore Technology Conference (OTC). OTC is a top international conference for the oil and gas industry, with nearly 100,000 attendees from more than 100 countries around the world. This year’s conference focused on the global energy outlook; North America’s challenges …