By: Carlton Lockett
Gifographic for Think About Your Eyes (TAYE)
Our client partners are always looking for strategies to connect with customers in visually engaging ways. A recent addition to our toolbox is the gifographic. Gifographics are animated visuals that offer a deeper dive into a client’s story and move beyond the static nature of its predecessor, the infographic.
We recently collaborated with our client Think About Your Eyes (TAYE) on enriching storytelling for their digital platforms. We determined a gifographic would serve as the perfect piece of dynamic content to help contribute to increased digital engagement with target audiences, while remaining true to the brand’s identity.
“We used this compelling piece of content to initiate conversations across paid, owned and earned channels as part of our integrated media strategy,” said Kelly Unis, Account Director at Weber Shandwick Southwest. “The gifographic made our story come to life and was specifically used for deskside briefings with Dr. Oz The Good Life, InStyle, Muscle & Fitness, and SELF, a blog tour with over 50 influencers and on TAYE social channels, driving nearly 15,000 people to the TAYE website.”
Check out the gifographic below!
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