Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators or even generating sales inquiries, our highly targeted, technologically forward multimedia campaigns drive results.
Weber Shandwick Southwest provides compelling, integrated public relations programs that focus on raising awareness among customers, prospects, relevant media and influential decision-makers. We don’t just tell the story of your business; we make sure the public is listening.
Media Relations within B-to-B is a core competency of our practice. The culture of journalism permeates the way we approach our B-to-B efforts. We work hard to operate with the mindset of journalists. We do our homework: studying prior coverage, tracking beat changes, monitoring the pundits, following the journalism/trade press, bringing reporters into our offices to meet our staff, and working side by side with colleagues who are former journalists. The purpose of all this activity is to ensure that we bring reporters information that is relevant, newsworthy and presented in a manner best suited their working style.
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