Our consumer team develops campaigns that focus on building relationships and brand loyalty with the public. Our strategies are constantly evolving to ensure that clients are communicating to their audience in the most effective way. Whether targeting Alpha moms, health-conscious baby boomers, pet lovers, pop culture-obsessed teens or motorcycle enthusiasts, we use insight-driven strategy to create programs that reach the right people, with the right message, in a way that truly resonates.
Today, organizations must tell their own stories to inspire belief in the cause. What does it all mean? You – the client – are a content creator, publisher and distributor. It’s a new model and we’re at the forefront of it with our MediaCo model that helps companies apply publishing practices in their communications and marketing programs.
Whether the target is national media, key regional markets or a single community, Weber Shandwick Southwest helps clients shape their messages, identify critical audiences and tell their stories in a way that achieves results. Put simply, Weber Shandwick understands how the media works.
Our Weber Shandwick Southwest Consumer specialists are also members of Weber Shandwick’s LEAD Media team – a specialty group of nearly 100 expert media strategists and storytellers spanning North America. The group is dedicated to cultivating and maintaining relationships with the world’s leading journalists to ensure our clients are front and center on the global stage.
Posts about Consumer Relations
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