Digital Media

Weber Shandwick Southwest Digital is part of one of the largest and most accomplished social agency networks in the world. Specializing in digital content strategy, monitoring and measurement, digital defense, and platform development, our digital experts help clients understand, apply and benefit from emerging media trends in measurable ways.

We are home to one of the busiest Social Media Listening Centers in our company. Equipped with the latest technology and industry software used to monitor the world of online conversations happening across multiple social networks, our Social Media Listening Center has become a mainstay for account teams through crisis/issues management, ongoing brand reputation monitoring, influencer mapping, product launches and a host of other client projects.

We manage several brand communities, including Facebook pages, Twitter handles, YouTube channels, plus other networks like Instagram and Pinterest. As social media changes, we continue to evolve our approach to focus on the following core elements of community management:

  • Operations planning
  • Social platforms consultation
  • Editorial strategy and planning
  • Community-driven campaigns
  • Influencer identification and outreach
  • Paid media consultation and buying
  • Channel monitoring, management and engagement

Our Weber Shandwick Southwest Digital team, in collaboration with The Studio, helps clients adopt a media company mindset. MediaCo is the Weber Shandwick strategy that enables our clients to become their own media company by consistently creating, syndicating and sharing content/news about their brands and brand ideals. By adopting a MediaCo mindset, clients can enhance their websites to become more consumer-friendly and an engaging resource for target audiences.

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