Today, a dynamic cultural movement is rapidly redefining America. Currently, one in six Americans is of Hispanic origin. And nearly half of America’s kids under 18 are from communities of color. These multicultural communities are growing in affluence and represent 2.6 trillion in buying power.
Our multicultural teams in Dallas and Austin are experts in developing marketing communications that tap unique culture-based movements to achieve breakthrough success for leading brands. They are members of our sister agency Axis, a Culture Movement Marketing Agency, specializing in marketing that combines unique cultural insights, strategy, creativity, and diversity to create campaigns that align with ideas or movements on the rise among multicultural consumers. With focus on the areas of strategic planning, marketing communications, public relations, advertising and digital and social media, our multicultural marketing experts are making an impact for brands among the new mainstream America.
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